Canon Reveals Study On The Impact Of The Economic Downturn On The Printing Industry

A recent study, Redefining cheap nfl jerseys the digital printers from Canon sponsored and conducted by Frank Romano, Professor Emeritus, provides an overview of the state of the printing industry, given the current economic climate, are published with the final analysis May 2010. To show the main ideas, the importance of the adoption of digital printing was the survival of professional printers and how to get out of the recession may be in a better position to the adv cheap nfl jerseys antage of future opportunities and challenges.

Romano noted that cut in the last quarter of 2008, marketing budgets in the printing, the printers were forced to reconsider all aspects of its activities and to accelerate improved manufacturing processes and reduce staffing costs. In the brief is now much shorter, and the application of the adhesive

those companies which had implemented digital printing systems were much better prepared for the shift. Those businesses with offset presses and particularly those with older offset presses weren't prepared and were therefore unable to meet changing demands. As printers acted to adapt, sales of digital machines dramatically outstripped those of other printers over 2009. The survey in fact reveals, that while sales of offset lithographic output declined by 18.1% in Western Europe during 2009, revenues from digital output increased by a total of 27.2%.

And it appears that wide format printers within the ‘digital output' category have been faring particularly well during the economic downturn. 86% of Professor Romano's respondents said that display printing on wide format printers had helped them to survive the straightened times.

One of the key elements for weathering the turbulent economic times has undoubtedly been leadership. Those companies leading the recovery demonstrated that by focusing on selected markets (where they could add value) and by providing multi media services (to differentiate themselves from the competition) they co nfl jerseys uld ensure the longer term survival of their businesses.

Despite earlier more pessimistic outlooks, by the end of 2009, print service providers were reporting some clear optimism about 2010 and the future. That optimism could have been built upon the fact that more than half the companies with a digital printing capability increased their revenue and profit in 2009 when compared with 2008.

‘Redefinition of the Digital Printer' is the third report of its kind to be sponsored by Canon Europe and to be conducted by Frank Romano and a team of print media graduated from the Rochester Institute of Technology in the USA. For this latest survey, Professor Romano's team interviewed the largest sample to date, a total of 840 printers, 65.5% of whom were based in Western Europe.

Trevor Dodsworth, Head of Marketing, Canon Business Solutions at Canon UK commented.

The research clearly shows that companies who are embracing digital print technology to deliver added value services to their customers are now better positioned to take advantage of an evolving market.

As with the previous surveys, Canon's sponsorship of this latest study reflects our ongoing commitment to the development of long-term relationships with our customers, helping them to make informed decisions about their future.